Abacus focuses on Great Britain and Ireland

From the 1st of January 2010 Abacus strengthens its position on the British market by forming Abacus UK Ltd as well as reinforcing the sales organization.

The team will be led by Mr Peter Bannington who will be sales manager. Together with Trevor Milsom in the South and David Wilkinson in the North they represent more than 60 years of business experience in the golf market. Jo Giles will look after the customer service as before.

As previously notified, Abacus has entered into a three year partnership with the PGA European Challenge Tour. Together with other strategic marketing activities this will give Abacus a strong platform to work from, not just in Great Britain but the whole of Europe.

At the same time Abacus starts a working partnership with Bernard White in Ireland. Bernard has for many years been a well known name in the golf and textile industry.

” We have the product range, the quality, the service and now the organization is in place. It’s an exciting development in what is possibly the largest golf market in Europe” says Sven-Olof Karlsson Managing Director.